Colgate

Checkout Advertisements collection of Colgate published in various Newspapers of India. And explore more information about the brand.

Colgate is a umbrella brand principally used to sell oral hygiene products such as toothpaste, toothbrushes, mouthwashes and dental floss. Manufactured by American consumer-goods conglomerate, Palmolive, oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. According to a 2015 report by market research company Kantar Worldpanel, It the only brand in the world purchased by more than half of households globally.This Brand has a global market penetration of 67.7% and a global market share of 45% – despite this, it maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing branded products in 2014. Its global market penetration is nearly 50% higher than the second-placed brand in the study, Coca-Cola (43.3% penetration).