Canon

Check out Canon’s Advertisement Collection published in various newspaper.
Discover a new world with latest digital cameras from Canon. In 1950, Canon’s first president, Takeshi Mitarai, went to America for the first time to attend an international trade fair. Having seen modern factories and a high standard of living first hand, upon his return, he built a fireproof factory of steel-reinforced concrete in the Shimomaruko area of Tokyo, which he saw as essential for Canon to succeed in doing business with the world. Mitarai reinforced his respect for humanity by stressing the importance of the Sanji, or “three selfs” spirit, the guiding principle for Canon employees. In 1955, Canon made its mark in the global market with the opening of a U.S. office in New York City. In 1957, Canon set up its sole European distributor, Canon Europa, in Geneva, Switzerland. By 1967 exports topped 50% of the company’s total sales.