Pantene

Check out the latest collection of Pantene advertisements in Newspaper of India, and explore Information about the Brand

Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1945 by Hoffmann-La Roche of Switzerland, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & Gamble in 1985 in order for P&G to compete in the “beauty product” market rather than only functional products. The brand’s best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V . The product became most noted due to an advertising campaign in the late 1980s in which fashion models said, “Don’t hate me because I’m beautiful. Kelly Le Brock and Iman gained notoriety as the first television spokeswomen to speak the line. The line was criticized by feminists and became a pop-culture catchphrase for “annoying” narcissistic behavior.

Pantene is present, digitally, in as many as 50 nations such as India, Australia, China, and many more. Priyanka Chopra is named as the new brand ambassador of Pantene in December 2016. While, the other nations have brand ambassadors of their own such as Nolwenn Leroy for Pantene France, Anushka Sharma for Pantene India, Urassaya Sperbund for Pantene Thailand,  K-pop idols Yuri and Seohyun of Girls’ Generation for Pantene Korea & China,  and Gabbi Garcia for Pantene Philippines.